Mark Coopersmith, Entrepreneur & UC Berkeley Lecturer

After years of hearing about jobs leaving our country for overseas — offshoring — there’s a new trend in American business. It’s called “reshoring.” From service industries to manufacturing, a range of incentives is leading companies to use American workers in new ways. Just this week, Apple announced it would invest some $100MM to produce some Mac computers in the US. Was this a publicity stunt for Apple or more evidence of the reshoring trend — or both? Mark Coopersmith is a UC Berkeley Lecturer on Entrepreneurship. He is also active in companies of his own, some of which are on the cutting edge of the reshoring movement. (Originally broadcast 12-16-12 on The John Batchelor Show)

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