The connection between policy and communication is a close one. Get only the policy right, and you’re a wonk. Focus solely on the communication, and you risk being seen as just another political sweet-talker.
For the Obama administration – from health care to the economy to dealing with wars around the world – there’s been a continual need to score high on both fronts. So how to strike the right balance?
One expert on the topic – Jon Favreau, Former director of Speechwriting for President Obama, now a Principal at Fenway Strategies and columnist for The Daily Beast.
Listen here at Political Wire.