A conversation on the new ways the political campaigns — particularly President Obama’s — use data to target likely voters and encourage them to get to the polls. Reporter Hari Sreenivasan hosted “The Digital Campaign” for PBS NewsHour and Frontline. (Originally broadcast 10-27-12 on The John Batchelor Show)
[soundcloud url=”http://api.soundcloud.com/tracks/72863169″ params=”auto_play=false&show_artwork=false&color=ff7700″ width=”100%” height=”166″ iframe=”true” /]