Conversation with MIT’s Donald Sull: ‘Simple Rules: How to Thrive in a Complex World’

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It’s one of the oldest rules in business, if not life: Keep It Simple, Stupid. So why is it so hard to do?

We are, it seems, overwhelmed by complexity – especially in business. Contracts. Fine Print. Procedures. It’s no surprise that nearly every company seems to have it’s own BPU – Business Prevention Unit.

41LKmOCdmgL._SY344_BO1,204,203,200_So what if you actually want to get something done. Not just in business, but in your life? What if you want to cut through the morass and red tape… and simplify. How does that get done?

Donald Sull believes he has an answer. Sull is a Senior Lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management group at the MIT Sloan School of Management. With his co-author, Sull has studied companies and people who make simplicity work.

Turns out, these people don’t live in some magical world, where everything is easy. They create frameworks that simplify the things that are meant to be hard.

And now those frameworks themselves have been simplified for the rest of us in Sull’s book “Simple Rules: How to Thrive in a Complex World.”