Conversation with Harvard’s David Yoffie, MIT’s Michael Cusumano: ‘Strategy Rules’ from Bill Gates, Andy Grove, and Steve Jobs

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You know the old game: If you could have dinner with three people from history, whom would you choose?

We won’t cover all the options, but you’ll agree, you could do a lot worse than Bill Gates, Steve Jobs and Andy Grove. These technology CEO icons just may have more influence on how we live our lives – how we work, communicate, think, exercise, shop, read, listen to music and even put our kids to bed – than any group you could name (ok, let’s hold the Beatles aside).

Of course, getting these three together was nearly impossible even when they were all alive. But don’t worry, because two leading business school professors, researchers and thinkers have done the next best thing.

It’s hardly an exaggeration that Harvard Business School Professor David Yoffie and MIT Sloan School of Management Professor Michael Cusumano collectively may know more about Gates, Jobs and Grove than anyone else on the planet. They have written books and cases studies, sat on boards, interviewed hundreds of employees, consultants and colleagues. They know or knew all three. And they now have taken that collective knowledge and deep insight and answered the question many of us would ask if we could eat just one meal with Grove, Gates and Jobs: “What should I do to be successful in business?”

Their new book is Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs.”