What happens when we tap or swipe on your phone? According to industry estimates: Only some 3 and a half trillion dollars of economic value added – about 4.5% of global GDP. Welcome to the mobile economy.
And if you want to understand this massive and growing engine of global economic growth, there is perhaps no better tour guide than Anindya Ghose.
Anindya is the Heinz Riehl Chair Professor of Business at New York University’s Leonard N. Stern School of Business. He is also the author of the important and engaging new book, Tap: Unlocking the Mobile Economy.
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