Andrew Heyward, Media Executive

Of all the areas and rules that technology seems to be rewriting, it seems no changes come faster or with more impact to our daily lives than media. From how we watch it to how we’re marketed to, to how content is created in the first place, the rules are changing almost as we speak. What does the convergence of technology and media mean for consumers? What does it mean for media companies? And who actually wins? As the convergence first began, Andrew Heyward was President of CBS News and he has spent much of the last 15 years thinking about this challenge. Andrew now helps individuals and corporations make sense of the changing media landscape, and he joins us now. (Originally broadcast 5-12-12 on The John Batchelor Show)

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