As communications in this age of Twitter and Facebook and email and texting and targeted ads and so on, have gone – shall we say – a bit haywire, something of a trend has emerged among those who do it well: Simplicity. Today more than ever, if you want to get your message heard, you’ve got to keep it simple. And the style – the language – used for simple messaging is equally simple. It’s called Plain English. And if that’s not clear to you – if I’m not making it simple enough – my next guest will. Because, with only slight exaggeration, Alan Siegel founded Simplicity. And he did it more than 40 years ago. Since then, Siegel became an icon in the branding world, helping groups like the NBA, Xerox, American Express, Caterpillar, The Girl Scouts and others define who they are and how they say it. He founded the global firm Siegel + Gale, recently launched SiegelVision, and his latest book is “Simple: Conquering the Crisis of Complexity.” (Originally broadcast 4-21-13 on The John Batchelor Show)
- RT @WorkCapReview: “Biology's Lessons For Business,” a Scientific American podcast with @MartinKReeves and Simon Levin Listen here: https:… 5 days ago
- Fascinating read via @MartinKReeves & @sciam: How biology can teach business to rebuild & sustain blogs.scientificamerican.com/guest-blog/bui… 1 week ago
- Matt Lewis & Taegan Goddard: What’s Going On with the Republican Party?
- Dan Drezner: ‘Foreign Policy for Campaigns is Like an Unexploded Landmine’
- Jim Messina: ‘It Was Always Going to be Close’
- Maureen Dowd: ‘This is Pure Madness’
- Taegan Goddard: Outcomes Look Bleak for Republicans
- Conversation with Former White House Economic Adviser Austan Goolsbee
- Conversation on Innovation: Turning the Lights Back On in Detroit
- Conversation with Dean Sippel: CEO, Jack Welch Management Institute
- Conversation on Innovation: How Private Markets Can Bring Clean Energy Solutions to Your Home
- Conversation with Nobel Laureate Alvin Roth: Who Gets What — And Why
Alan Siegel, Founder Siegel+Gale & SiegelVision
Posted by Chris Riback on May 7, 2013
About this site
This is the show I've always wanted to do.
Given all the arguing that dominates television, radio and the web -- the he said/she said, the all-or-nothing verbal warfare, the relentless search for scandal or quick quip -- the most simple element that drives important, human communication is often missing: Smart conversation.
Yes, there is a space that exists between the screaming -- between the one-sided agendas, the caustic commentary and irrational judgement that defines audiences down and drives much of today's content.
There is space between the noise. That's where "Conversations with Thinkers" sits.
At its best, smart conversation informs, excites and prods. It reveals, intrigues and explains. Always, it must entertain.
Here you'll find conversation on politics, business, foreign affairs, culture, economics, sports, public policy and more.
"Conversations with Thinkers" is for someone who wants to explore ideas in a rational way. Someone who wants to connect.
Thanks for listening. I welcome your feedback.
- October 2016
- September 2016
- April 2016
- July 2015
- June 2015
- May 2015
- April 2015
- February 2015
- October 2014
- September 2014
- July 2014
- June 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- May 2013
- April 2013
- January 2013
- December 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012