Alan Siegel, Founder Siegel+Gale & SiegelVision

As communications in this age of Twitter and Facebook and email and texting and targeted ads and so on, have gone – shall we say – a bit haywire, something of a trend has emerged among those who do it well: Simplicity. Today more than ever, if you want to get your message heard, you’ve got to keep it simple. And the style – the language – used for simple messaging is equally simple. It’s called Plain English. And if that’s not clear to you – if I’m not making it simple enough – my next guest will. Because, with only slight exaggeration, Alan Siegel founded Simplicity. And he did it more than 40 years ago. Since then, Siegel became an icon in the branding world, helping groups like the NBA, Xerox, American Express, Caterpillar, The Girl Scouts and others define who they are and how they say it. He founded the global firm Siegel + Gale, recently launched SiegelVision, and his latest book is “Simple: Conquering the Crisis of Complexity.” (Originally broadcast 4-21-13 on The John Batchelor Show)

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