Anne Morriss, CEO GenePeeks & co-Author “Uncommon Service”

Ever wonder why, if so much of our economy is based on service, great service is still so rare? Or why, if your call is important to us, you still have to hold indefinitely for an operator? Or, if call centers are in business to judge and manage call volumes, they continually apologize because we’re experiencing higher than usual call volumes? So has my next guest. Anne Morriss is CEO of GenePeeks, a genetic information company, and co-author of “Uncommon Service: How to Win by Putting Customers at the Core of Your Business.” (Originally broadcast 4-21-13 on The John Batchelor Show)

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