Andrew Heyward, Media Executive

Of all the areas and rules that technology seems to be rewriting, it seems no changes come faster or with more impact to our daily lives than media. From how we watch it to how we’re marketed to, to how content is created in the first place, the rules are changing almost as we speak. What does the convergence of technology and media mean for consumers? What does it mean for media companies? And who actually wins? As the convergence first began, Andrew Heyward was President of CBS News and he has spent much of the last 15 years thinking about this challenge. Andrew now helps individuals and corporations make sense of the changing media landscape, and he joins us now. (Originally broadcast 5-12-12 on The John Batchelor Show)

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: